In a time where Google is enjoying a much wider users base for its search engine, Yahoo is working to find way to attract more users to use its search services. Offering incentives to users who use its Yahoo search will be one possible way to increase user base, but not necessary an effective one. Most people have turned to Google for its ease to help users to find their require information and is extremely fast. Nevertheless, offering incentives to gain back some market share will be good move by Yahoo !!
Yahoo confirmed on Wednesday that it’s polling some Yahoo Mail users about what they would want in exchange for making Yahoo their primary search engine. The survey was sent to a random sampling representing about 5 percent of its Yahoo Mail users, a Yahoo representative said.
“Yahoo is considering launching a program to reward people who make Yahoo their primary search engine,” the survey says. “Yahoo Mail users will be given early access to this program. You will receive a monthly reward if you make Yahoo your primary search engine. This means that most of the searching you do each month must be on Yahoo Search.”