Google gains ground in search

Google’s share of search traffic rose nearly 6 percent in December from the prior year, giving the company 49 percent share of all U.S. Web searches, according to the latest statistics from Nielsen/NetRatings.

Yahoo and MSN experienced slight declines in their percentage of search share over the last year, although all three search engines had double-digit growth year-over-year. Google grew 75 percent to nearly 2.5 billion searches; Yahoo rose 53 percent to nearly 1.1 billion searches and MSN rose 20 percent to 553 million searches.

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