Google is going hard on AdWords clients with less-than-quality landing pages

Google is going hard on AdWords clients with less-than-quality landing pages for their websites, in an attempt to clean up those made-for-AdSense pages found all over the web. Read more at Inside Adwords As you may recall, we began incorporating advertiser landing page quality into the Quality Score back in December 2005. Following that change, advertisers who are not providing useful landing pages to our users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective — indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we’d rather show one less ad than to show an ad which leads to a poor user experience — since long-term user trust in AdWords is of overarching importance. From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages. If you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we’ll take a look. Also, for useful guidelines which will help to define what users look for in a high quality site, we hope you’ll take a look at the landing page and site quality guidelines, from the AdWords Help Center.

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Juan Pablo Montoya off to Nascar next season

Juan Pablo Montoya will join Chip Ganassi Racing for next year. It has been reported that it is Juan who asked Chip Ganassi Racing for the race seat and otherwise but it is imaterial. Most important of all, Juan got to confirm that he will race again next year, after several not so successful seasons at F1. Mc Laren has also confirmed that Juan will be released immediately and his remaining F1 races will be replaced by Mc Laren test driver Pedro de la Rosa. To me, it is rather a good move by Juan. As a F1 driver , you want to continue to race without having to stop for a year or two. Getting a race seat these day is not easy. Good that Juan grap one quick when it is available. With Juan leaving Mc Claren, it looks like Kimi seat with Mc Laren is secured. But then is there a point for Kimi to stay at Mc Laren ? It would be better off for Kimi to join better team like Renault where he may stand a chance to win a title. It has been a disappointing season for Mc Laren so far.

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1ST MALAYSIAN BARK-FAST

Calling all dog-lovers! Come have brunch with your four-legged friends during the 1ST MALAYSIAN BARK-FAST on July 29, 2006, organised by the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. The 1ST MALAYSIAN BARK-FAST aims to showcase dogs as a healthy and fulfilling lifestyle choice, and to promote responsible pet ownership. All proceeds will be channelled towards Klinik Kembiri, Malaysia’s only low-cost spay/neuter clinic. Established in 2003, Klinik Kembiri is a project initiated by SPCA and DBKL. It is the world’s only low-cost spay/neuter clinic jointly run by an animal shelter and a municipality. This pioneer clinic, located in Setapak, provides safe and quick neutering services for dogs and cats, and is open daily. This project was created in the hopes of reducing the number of unwanted, abandoned and homeless animals in the country ny preventing unwanted pregnancies. To date, Klinik Kembiri has sterilised over 3,000 animals and successfully prevented an estimated 2.7 million births. BARK-FAST will be held at Finnegan’s Irish Pub in Desa Sri Hartamas from 10:30 AM to 2 PM, and will feature a host of fun activities including a raffle draw, trivia and games. Brunch will consist of a hearty Irish breakfast spread including sausages, bacon, scrambled eggs and free-flow coffee & tea. Prizes to be raffled are courtesy of The Westin, Awana Genting, Pets Wonderland, World of Feng Shui, The Atrium and Puppy.com.my. Limited tickets are now available at the SPCA Centre in Ampang Jaya and Finnegan’s Pub in Desa Sri Hartamas. Admission is RM50 per human or unsterilised dog. Sterilised dogs enter for free. Guests who wish to spay/neuter their dogs will be entitled to a discounted rate at Klinik Kembiri. For more information, visit www.spca.org.my or call 03 4253 5179 /4256 5312.

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MiCAT, Malaysia International Cat Show

We were at the MiCAT, the Malaysia International Cat Show 2006 at Mid Valley City over the last weekend. The International Show attracted entries from many countries such as Thailand, China and more. Some of the pictures taken on that day are:- More information on MiCAT can be viewed here Discussion on MiCAT at the Cat and Kitten Forum The show cat fee of RM 170.00 is definitely high but yet it attracted a lot of participation. No doubt that the show fee is very high compared to that of a dog show. As the whole show involve the invitation of 8 oversea judges and one of the way to cover the high cost is to charge high show cat fee.

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