Google Auctioning Print ADs

Google’s test of magazine ads began last summer, and involved two computer-oriented publications. Certain advertisers appeared on ad pages with the words Ads by Google and special phone numbers Google used to track the effectiveness of the test. Google Print ADs Auction can be read at http://services.google.com/marketing/links/aw-print-pub-ads/ Google is definitley using its technology and wide client base to venture in new print AD territory

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